Lucky Goat Coffee
💼 Art Director
📅 July 2021 - October 2025
📍 Tallahassee, Florida
Lucky Goat started with a simple idea: Make Great Coffee. Over 15 years, it has grown into the specialty coffee choice of the Southeast. I joined in 2021 as Lucky Goat’s first full-time graphic designer and expanded the role as the company grew, progressing to Senior Graphic Designer and ultimately into Art Director.
I designed the core creative foundation for all internal departments, six corporate cafés, 100+ wholesale partners, 30+ franchise locations, and a thriving e-commerce store. I partnered with the VP of Branding to curate the promotional calendar, oversaw brand execution companywide, led and mentored a growing creative team, and established workflows and brand systems that supported companywide expansion. I also directed merch capsules, packaging, newsletters, and the franchise marketing program to ensure strategic alignment at every touchpoint.
Smash that like button. Since 2021, I have been creating content that highlights what makes Lucky Goat special. I design stories, plan campaigns, and take photos while overseeing the team that brings it all together. Every post is on-brand, visually striking, and built to engage our local and nationwide community alike.
D2C Email Marketing
Designed to Increase Revenue & Loyal Customers
From 2021 to 2023, I partnered with the marketing director, used our promotional calendar as a guide, and applied analytics to craft newsletters for our 30,000+ nationwide subscribers. I organized content, templatized layouts, and designed each edition to be on-brand, visually engaging, and ultimately increase sales. Since then, I’ve overseen the design team responsible for executing these newsletters, ensuring consistent quality, brand alignment, and audience engagement.
B2B Email Newsletters
Wholesale Partners + Franchisees
I coordinated the creation and rebrand of these monthly newsletters for our Wholesale and Franchise partners. These newsletters are strategically organized and designed to guide and inform our partners on upcoming launches, operational updates, flavor changes, and seasonal promotions.
