Lucky Goat started with a simple idea: Make Great Coffee. Over 15 years, it has grown into the specialty coffee choice of the Southeast. I joined in 2021 as Lucky Goat’s first full-time graphic designer and expanded the role as the company grew, progressing to Senior Graphic Designer and ultimately into Art Director.

 

I designed the core creative foundation for all internal departments, six corporate cafés, 100+ wholesale partners, 30+ franchise locations, and a thriving e-commerce store. I partnered with the VP of Branding to curate the promotional calendar, oversaw brand execution companywide, led and mentored a growing creative team, and established workflows and brand systems that supported companywide expansion. I also directed merch capsules, packaging, newsletters, and the franchise marketing program to ensure strategic alignment at every touchpoint.